Thomas Hartford (T.H.) Kerntkern@doublehelixdevelopment.com
Tel: 267 289 0310
T.H. has worked in the pharmaceutical market research arena since 1997. He joined double helix’s US team in summer 2006, previously working at GfK V2 as a Vice President and SBU leader.
T.H. specializes in designing and executing custom qualitative market research studies with a strategic focus. His firsthand experience includes a variety of qualitative and quantitative methodologies and study types, among them market needs assessments; product “war gaming,” positioning, repositioning, and messaging, as well as market landscape assessments and product in-licensing evaluations. T.H. has conducted focus groups and individual interviews with a broad array of professional and consumer audiences. He has conducted numerous KOL studies across a range of therapeutic areas including oncology, lipid disorders, infectious diseases, and managing chronic pain. TH earned BA and MA degrees in history from Johns Hopkins University in Baltimore, MD.