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Margie Sherr

SENIOR VICE PRESIDENT, STRATEGIC MARKET RESEARCH

msherr@doublehelixdevelopment.com
Tel: 267 289 0310

Margie has more than 25 years of experience in marketing and marketing research, with the last 20 years in the healthcare industry. Margie has conducted extensive research with physicians, managed care decision makers (medical and pharmacy directors), and patients/consumers. Her experience includes advanced research approaches and techniques to address issues including new product development, physician and patient segmentation, positioning, messaging, and pricing.

She has extensive experience in both qualitative and advanced multivariate techniques, spanning the entire product development process. Her experience includes both U.S. and international research in such areas as cardiovascular and metabolic disorders (atherosclerosis, atrial fibrillation, DVT, diabetes), pain management, Alzheimer's, allergic rhinitis, psychiatry (depression, anxiety, ADHD, schizophrenia, bipolar disorder), oncology (including follicular lymphoma), urinary incontinence, respiratory and MS.