Rebekkah Carney: MIM VP, Medtech Market Research

Rebekkah Carney

MIM VP, MEDTECH MARKET RESEARCH

rcarney@doublehelixdevelopment.com
Tel: 267 289 0310

Rebekkah is dedicated to making sure your market strategy is engineered with as much precision as your products. As your liaison to the range of quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, Ms. Carney offers 17 years of market research experience in medical devices. Her focus on her clients' success is enhanced by her client-side international sales and marketing experience with surgical equipment, accessories and implants in some of the world's most challenging emerging markets . She has spent the last ten years supporting the global market research needs of manufacturers for diagnostics, implants, surgical tools and disposables, capital equipment and software/hardware. Her hands-on knowledge of research execution and her understanding of your needs for market research ROI and actionability are at the heart of her dedicated support for her clients' business objectives.

Rebekkah has specialized in forging new territory where old solutions were insufficient to address current challenges. Whether establishing an office as District Manager in Russia for a U.S. medical device manufacturer or designing and conducting research for first-in-class surgical products, Rebekkah has provided the information and project implementation that allowed her clients to navigate new and challenging business environments and initiatives successfully, whether they were selecting optimal product design, defining customers and their needs, engineering their positioning and messaging, calibrating their estimates of market size, or assessing a new business opportunity.

Rebekkah has a Masters in International Management from Thunderbird, The American Graduate School of International Management, and a BA in French and Political Science from Mount Holyoke. Previous to joining Double Helix Development, she worked with GfK Healthcare, Health Products Research, and Alcon Laboratories. Her clients have included half of the top 10 and 17 of the top 100 medical device manufacturers, worldwide.