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Bridget Pumfrey

DIRECTOR - STRATEGIC MARKET RESEARCH

bpumfrey@doublehelixdevelopment.co.uk
+44 (0)20 7299 9830

Bridget has been working in strategic international pharmaceutical market research for 14 years. She was previously Director at Martin Hamblin/GfK Healthcare where she was responsible for leading a team of researchers conducting international research using both qualitative and quantitative methodologies across a broad range of therapy areas.

Bridget is equally comfortable with both creative qualitative approaches, including projective and enabling techniques, and advanced quantitative approaches, including both conjoint and segmentation. Her expertise covers research at all stages of a products development with a particular interest in NPD.

Bridget is responsible for client interface and management of project teams within Double Helix's London Headquarters.

Bridget is fluent in French with a Masters from Nottingham University