SENIOR MANAGEMENT

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Shrivinas Rao Mukku

LEAD CONSULTANT, GLOBAL P&R

Shrinivas has 16 years of research management, training and consultancy experience. Currently his work focuses on Pricing and Reimbursement of pharmaceuticals in Europe and emerging markets. Before joining Double Helix, he worked at PriceSpective as a consultant where he managed several global projects and took part in developing pricing strategy for more than 18 products. Shrinivas also worked at Bridgehead International P&R consultancy in the UK. In addition to his ability to conduct analysis of complex data from secondary and primary Payer and KOL research, he has developed expertise in building models to analyse international price referencing, parallel trade, probability based NPV, innovative pricing and other non-conventional price models. He is also appointed as a module leader and examiner for 'Healthcare Economics' at the University of Cambridge and has supervised research of 5 master students.

Shrinivas, a Gates Scholar, has a PhD in bioprocess technology and an M.Phil (2007) in bioscience enterprise course, which is offered by the Institute of Biotechnology and Judge Business School of Cambridge University in conjunction with Massachusetts Institute of Technology (USA). He has co-authored a book chapter, edited two conference proceedings, and published six international journal papers and several technical and consultancy reports.